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Africa Attracting Hi-Tech Companies歌词

[00:00.10]From VOA Learning English,
[00:02.59]this is the Technology Report.
[00:06.03]Africa has become a growing market
[00:09.91]for high technology products,
[00:12.66]and it may soon be a base for a lot more hi-tech companies.
[00:18.83]Experts are predicting growing competition on the continent
[00:23.96]as it tends to meet the needs of its young
[00:27.85]and middle class populations.
[00:31.18]DHL calls itself the "logistics company for the world,"
[00:37.06]it provides transportation by train, road, sea and air.
[00:44.34]The company sees Africa as a place where its business can expand.
[00:50.41]But for that to happen, more international companies
[00:55.00]will need to invest in the continent and set up operations there.
[01:01.07]Sumesh Rahavendra of DHL sees that happening.
[01:06.65]"There's quite a bit of evidence to that in terms of
[01:09.44]global companies starting to set up base in Africa.
[01:12.97]If you look at the likes of SAP or IBM or Hisense,
[01:17.36]which is the Chinese company,
[01:18.91]all of them are setting base in Africa
[01:21.16]and looking at how specifically they can cater
[01:23.86]to the Africa market while being in Africa,
[01:26.00]as against getting to the African market
[01:27.79]while being in Europe or the Middle East."
[01:29.93]Sumesh Rahavendra is the company's head of marketing
[01:34.06]for African countries south of the Saharan desert.
[01:38.31]He says the area offers a lot of possibility,
[01:43.47]and in his words,
[01:45.66]could be the next frontier for technology growth.
[01:50.29]"I travel a fair bit around Africa
[01:53.37]and so does the rest of our team
[01:54.77]and you can see the technology boom literally
[01:57.86]across every country in Africa.
[02:00.75]People who never had access to a desktop PC
[02:05.58]are now playing around with tablets
[02:07.72]– are now playing around with smart phones.
[02:09.53]The level and speed of adoption has been significant
[02:13.86]as more middle class and upper middle class consumers
[02:17.79]in Africa get access to technology."
[02:19.78]He describes the continent's one billion people
[02:23.36]as a largely untouched market for many products.
[02:28.94]"The majority of people are young people.
[02:30.64]And with a young population that's going to adopt technology
[02:34.88]and commodities in the future,
[02:37.17]it represents a significant potential
[02:39.01]for any international company coming to Africa."
[02:41.45]DHL has been operating in Africa for more than 35 years.
[02:47.44]And Mr Rahavendra notes as more and more companies
[02:52.17]set up operations on the continent,
[02:55.26]business for DHL increases.
[02:58.30]He says, there are possibilities for growth
[03:02.48]in every African country,
[03:05.11]although some appear more ready than others.
[03:08.81]"One of the reasons why it's hard to do business
[03:12.10]in African countries is just infrastructure and logistics.
[03:15.24]Because the cost of actually getting your product
[03:17.92]to its final place inflates it significantly
[03:20.32]because there are so much infrastructural challenges
[03:22.81]that isn't getting you there.
[03:24.30]Second example is there are a fair bit of issues
[03:27.60]with political climate in some African countries.
[03:29.94]The good news is signs all indicate
[03:32.77]towards a positive story going forward next five to ten years."
[03:36.80]DHL says Africa is now the world's second largest
[03:41.73]mobile technology market by connections after Asia,
[03:46.02]and it is the fastest growing mobile market in the world.
[03:51.56]And that's the Technology Report from VOA Learning English.
[03:57.24]I'm June Simms.
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