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销售技巧(2/2)歌词

[by:而你却消失在星光的夜]
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[by:九九Lrc歌词网～www.99Lrc.net]
[00:00.15]Now, Dale Freidman, I know you have a very different approach.
[00:04.70]I would say so, yes. In my line of business, it's all about perceived benefits.
[00:11.15]There are some tangible ones like, for example, use of natural ingredients in our deodorants,
[00:18.06]but everyone in the industry copies ideas, so it's difficult to sustain any kind of technical competitive advantage for long.
[00:27.65]So, I use a lot of anecdotes when I sell.
[00:31.36]I tell stories, get people laughing, My approach is direct, I guess some might say pushy, but I get results.
[00:40.56]I deal only with the decision maker, who's generally a buyer for a chain of stores.
[00:46.46]You'd be amazed how much time people waste talking to the wrong guy.
[00:51.44]I always start by presenting them with the most expensive options, because this increases our average sales,
[00:59.25]and as soon as I get a buying signal from them.
[01:02.25]It could be anything, you know, just a question like "What's your most popular product?"
[01:08.91]I move in and close the sale by discussing quantities required, special delivery arrangements,
[01:16.09]favourable payment terms, thing that make them feel they're getting added value.
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